SMALL STEPS - BIG IMPACT
We, at Usolo, always considered ourselves to be a global company from day one. It doesn’t matter if you’re a fresh startup or a hot-shot Fortune company with large resources, we should all be striving to become eco-friendly. That’s why being environmentally conscious is one of our core values and as such we hold ourselves accountable.
Historically, apparel and the environment haven’t had the best relationship. The number of resources it takes to grow the materials needed to keep up with consumer demand is putting a serious strain on our environment.
Cotton, for instance, takes 2,700 liters of water to produce one t-shirt, which is enough for one person to drink for two-and-a-half years! Polyester, on the other hand, is less water-intensive but emits more than double the greenhouse gases of cotton.
More troubling still is that consumption is only set to ramp up. In fact, in 2014, the average consumer bought 60% more clothes than in 2000, but kept each garment for only half as long. Consumption is only expected to increase to $2.1 trillion globally per year in 2025 –– up from $1.8 trillion in 2015 and $1.0 trillion in 2004.
When faced with the facts of the apparel industry’s footprint, it’s easy to think the problem is too big to make a difference. We all know that on a large scale, bigger corporations have a huge environmental footprint, and therefore have a responsibility to take steps towards fixing it.
Yet, on an individual or small business level as well, it is possible to make an impact in helping the planet. Small businesses make up 99% of businesses in the United States. And if 99% of businesses decide to start practicing sustainability, real change is going to happen!